{"id":5637,"date":"2026-02-26T20:31:44","date_gmt":"2026-02-26T23:31:44","guid":{"rendered":"https:\/\/awp.agency\/"},"modified":"2026-02-26T20:36:50","modified_gmt":"2026-02-26T23:36:50","slug":"miele-center-case-studie","status":"publish","type":"page","link":"https:\/\/awp.agency\/en\/proyectos\/miele-centre-case-studie\/","title":{"rendered":"Miele Centre Case Studie"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5637\" class=\"elementor elementor-5637\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f6e700 e-flex e-con-boxed e-con e-parent\" data-id=\"1f6e700\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-010f0ec e-con-full e-flex e-con e-child\" data-id=\"010f0ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2eccbe6 elementor-widget__width-auto animated-fast elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"2eccbe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;animacion2&quot;,&quot;_animation_delay&quot;:0}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h1 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCasos de exito\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h1>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-407704d mi-heading elementor-widget elementor-widget-heading\" data-id=\"407704d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"titulo-span blur-opacity\" style=\"--delay: 0.s\">Miele<\/span> \n<span class=\"titulo-span blur-opacity\" style=\"--delay: 0.2s\">Centre<\/span> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7e87d9 elementor-widget-laptop__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a7e87d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;animacion2&quot;,&quot;_animation_delay&quot;:450}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"506\" data-end=\"609\">C\u00f3mo alineamos la experiencia digital con el nivel premium de una marca l\u00edder en electrodom\u00e9sticos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-250a18e e-flex e-con-boxed e-con e-parent\" data-id=\"250a18e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4d1e1f8 e-con-full bg-suave e-flex elementor-invisible e-con e-child\" data-id=\"4d1e1f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;animacion2&quot;,&quot;animation_delay&quot;:650}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f87b77 elementor-widget elementor-widget-html\" data-id=\"9f87b77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\nwindow.addEventListener(\"scroll\", () => {\n  const scrollTop = window.pageYOffset;\n  document.querySelectorAll(\".bg-suave\").forEach(el => {\n    el.style.backgroundPosition = `center ${scrollTop * -0.07}px`;\n  });\n});\n\n\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51bc4d8 e-flex e-con-boxed e-con e-parent\" data-id=\"51bc4d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-19ece23 e-con-full e-flex e-con e-child\" data-id=\"19ece23\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;tablet&quot;],&quot;sticky_offset_tablet&quot;:125,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t<div class=\"elementor-element elementor-element-5ae5edd e-con-full e-flex e-con e-child\" data-id=\"5ae5edd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2f6344c e-con-full e-flex e-con e-child\" data-id=\"2f6344c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84da2f8 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"84da2f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;animacion2&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"579\" data-end=\"594\">Introducci\u00f3n<\/p><p><!-- notionvc: 7c6f525d-6f1c-4d81-af50-03ed38a9d989 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9451ee2 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"9451ee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;animacion2&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"923\" data-end=\"1264\">Cuando un cliente llega a una marca como Miele, ya viene predispuesto a pagar por calidad. El problema aparece cuando la experiencia digital rompe esa expectativa. <strong data-start=\"1087\" data-end=\"1186\">Cuando la inversi\u00f3n es alta, cada detalle tiene que sostener la promesa: se decide en segundos.<\/strong> Ah\u00ed entendimos que el desaf\u00edo no era el producto: era sostener la percepci\u00f3n.<\/p><p><!-- notionvc: 7c6f525d-6f1c-4d81-af50-03ed38a9d989 --><\/p><p><!-- notionvc: 7c6f525d-6f1c-4d81-af50-03ed38a9d989 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48701dc e-con-full e-flex e-con e-child\" data-id=\"48701dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ce48c00 e-con-full e-flex e-con e-child\" data-id=\"ce48c00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10da9ff elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"10da9ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;animacion2&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"579\" data-end=\"594\">El problema<\/p><p><!-- notionvc: 7c6f525d-6f1c-4d81-af50-03ed38a9d989 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32249ba elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"32249ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;animacion2&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1108\" data-end=\"1516\">La web anterior daba se\u00f1ales equivocadas: formularios que fallaban, navegaci\u00f3n confusa y una est\u00e9tica desactualizada. En vez de sostener el est\u00e1ndar de Miele, introduc\u00eda dudas. No por el producto, sino por la experiencia: menos cuidado, menos claridad, menos precisi\u00f3n. Y cuando una marca de nivel introduce dudas, el usuario compara y se va. <strong>Ah\u00ed se pierde el cliente m\u00e1s valioso: el que ya ven\u00eda listo.<\/strong><\/p><p><!-- notionvc: 7c6f525d-6f1c-4d81-af50-03ed38a9d989 --><\/p><p><!-- notionvc: 7c6f525d-6f1c-4d81-af50-03ed38a9d989 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96335be e-con-full elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-desktop elementor-hidden-laptop e-flex e-con e-child\" data-id=\"96335be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97618e8 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"97618e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97ae027 e-con-full e-flex e-con e-child\" data-id=\"97ae027\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c072890 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c072890\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5549af7 e-con-full e-flex e-con e-child\" data-id=\"5549af7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:120,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t<div class=\"elementor-element elementor-element-41433c8 e-con-full e-flex e-con e-child\" data-id=\"41433c8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df9c345 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"df9c345\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;animacion2&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"104\" data-end=\"126\"><strong data-start=\"104\" data-end=\"126\">Perfil del Cliente<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6746813 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6746813\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;animacion2&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"132\" data-end=\"379\">Miele Centre Mallorca es la tienda oficial de Miele en Palma de Mallorca. Combina showroom y tienda online para presentar el cat\u00e1logo de electrodom\u00e9sticos de alta gama y contactar para recibir asesoramiento previo a la compra.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ada05f9 elementor-invisible elementor-widget elementor-widget-button\" data-id=\"ada05f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;animacion2&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/mielecentre.com\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M4.5 19.5L19.5 4.5M19.5 4.5H8.25M19.5 4.5V15.75\" stroke=\"#242424\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">mielecentre.com<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f29e42 e-con-full e-flex e-con e-child\" data-id=\"5f29e42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3e4f9f elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"b3e4f9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;animacion2&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 10.5C15 11.2956 14.6839 12.0587 14.1213 12.6213C13.5587 13.1839 12.7956 13.5 12 13.5C11.2044 13.5 10.4413 13.1839 9.87868 12.6213C9.31607 12.0587 9 11.2956 9 10.5C9 9.70435 9.31607 8.94129 9.87868 8.37868C10.4413 7.81607 11.2044 7.5 12 7.5C12.7956 7.5 13.5587 7.81607 14.1213 8.37868C14.6839 8.94129 15 9.70435 15 10.5Z\" stroke=\"#474748\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M19.5 10.5C19.5 17.642 12 21.75 12 21.75C12 21.75 4.5 17.642 4.5 10.5C4.5 8.51088 5.29018 6.60322 6.6967 5.1967C8.10322 3.79018 10.0109 3 12 3C13.9891 3 15.8968 3.79018 17.3033 5.1967C18.7098 6.60322 19.5 8.51088 19.5 10.5Z\" stroke=\"#474748\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Mallorca, ES<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e8fe73 elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"5e8fe73\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;animacion2&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"512\" height=\"512\" viewBox=\"0 0 512 512\" fill=\"none\"><path d=\"M140 122V77.472C140 59.75 154.5 45.25 172.222 45.25H339.778C357.501 45.25 372 59.75 372 77.472V122M477 266V436.75C477 453.247 463.497 466.75 447 466.75H65C48.503 466.75 35 453.25 35 436.75V267\" stroke=\"#474748\" stroke-width=\"30\" stroke-miterlimit=\"22.9256\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M216 316.5C110.211 310.451 15 280.2 15 225.747V154.75C15 138.227 28.476 124.75 45 124.75H467C483.523 124.75 497 138.228 497 154.75V225.747C497 280.541 400.586 310.829 294 316.611\" stroke=\"#474748\" stroke-width=\"30\" stroke-miterlimit=\"22.9256\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M219 286.75H293V321.25C293 340.225 277.475 355.75 258.5 355.75H253.5C234.525 355.75 219 340.225 219 321.25V286.75Z\" stroke=\"#474748\" stroke-width=\"30\" stroke-miterlimit=\"22.9256\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Home &amp; Living<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4b16b6 elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"d4b16b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;animacion2&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"512\" height=\"512\" viewBox=\"0 0 512 512\" fill=\"none\"><path d=\"M476.096 126.365C473.265 79.2757 433.945 42.3841 386.587 42.3841H363.531V24.4626C363.531 19.7095 361.643 15.1511 358.282 11.7901C354.921 8.42917 350.362 6.54102 345.609 6.54102C340.856 6.54102 336.298 8.42917 332.937 11.7901C329.576 15.1511 327.688 19.7095 327.688 24.4626V42.3841H184.315V24.4626C184.315 19.7095 182.427 15.1511 179.066 11.7901C175.705 8.42917 171.147 6.54102 166.394 6.54102C161.641 6.54102 157.082 8.42917 153.721 11.7901C150.36 15.1511 148.472 19.7095 148.472 24.4626V42.3841H125.416C78.0494 42.3841 38.7295 79.2757 35.9069 126.365C30.5931 214.933 30.6917 304.774 36.2026 393.387C38.9983 438.388 75.0475 474.437 120.049 477.233C165.148 480.038 210.57 481.436 255.993 481.436C301.406 481.436 346.837 480.038 391.937 477.233C436.938 474.437 472.987 438.388 475.783 393.387C481.302 304.819 481.401 214.987 476.096 126.365ZM440.02 391.165C439.19 404.232 433.624 416.548 424.365 425.807C415.107 435.065 402.791 440.631 389.723 441.461C300.994 446.972 211.009 446.972 122.28 441.461C109.213 440.631 96.8963 435.065 87.6377 425.807C78.3791 416.548 72.8134 404.232 71.983 391.165C67.7824 322.779 66.8345 254.232 69.1424 185.757H442.87C445.128 254.217 444.259 323.063 440.02 391.165ZM166.394 114.07C171.147 114.07 175.705 112.182 179.066 108.821C182.427 105.46 184.315 100.902 184.315 96.1488V78.2273H327.688V96.1488C327.688 100.902 329.576 105.46 332.937 108.821C336.298 112.182 340.856 114.07 345.609 114.07C350.362 114.07 354.921 112.182 358.282 108.821C361.643 105.46 363.531 100.902 363.531 96.1488V78.2273H386.587C415.02 78.2273 438.622 100.316 440.316 128.506C440.737 135.621 440.916 142.781 441.266 149.914H70.7374C71.0959 142.781 71.2661 135.621 71.6873 128.506C73.3809 100.316 96.9746 78.2273 125.416 78.2273H148.472V96.1488C148.472 100.902 150.36 105.46 153.721 108.821C157.082 112.182 161.641 114.07 166.394 114.07Z\" fill=\"#474748\"><\/path><path d=\"M166.392 293.286C181.239 293.286 193.274 281.251 193.274 266.404C193.274 251.557 181.239 239.521 166.392 239.521C151.545 239.521 139.51 251.557 139.51 266.404C139.51 281.251 151.545 293.286 166.392 293.286Z\" fill=\"#474748\"><\/path><path d=\"M256 293.286C270.846 293.286 282.882 281.251 282.882 266.404C282.882 251.557 270.846 239.521 256 239.521C241.153 239.521 229.117 251.557 229.117 266.404C229.117 281.251 241.153 293.286 256 293.286Z\" fill=\"#474748\"><\/path><path d=\"M166.392 382.894C181.239 382.894 193.274 370.858 193.274 356.011C193.274 341.165 181.239 329.129 166.392 329.129C151.545 329.129 139.51 341.165 139.51 356.011C139.51 370.858 151.545 382.894 166.392 382.894Z\" fill=\"#474748\"><\/path><path d=\"M345.609 293.286C360.456 293.286 372.491 281.251 372.491 266.404C372.491 251.557 360.456 239.521 345.609 239.521C330.762 239.521 318.727 251.557 318.727 266.404C318.727 281.251 330.762 293.286 345.609 293.286Z\" fill=\"#474748\"><\/path><path d=\"M345.609 382.894C360.456 382.894 372.491 370.858 372.491 356.011C372.491 341.165 360.456 329.129 345.609 329.129C330.762 329.129 318.727 341.165 318.727 356.011C318.727 370.858 330.762 382.894 345.609 382.894Z\" fill=\"#474748\"><\/path><path d=\"M256 382.894C270.846 382.894 282.882 370.858 282.882 356.011C282.882 341.165 270.846 329.129 256 329.129C241.153 329.129 229.117 341.165 229.117 356.011C229.117 370.858 241.153 382.894 256 382.894Z\" fill=\"#474748\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64f8f6d e-con-full e-flex e-con e-child\" data-id=\"64f8f6d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91ac090 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"91ac090\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;animacion2&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Alcance del Proyecto<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffaebcf elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"ffaebcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;animacion2&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"480\" height=\"480\" viewBox=\"0 0 480 480\" fill=\"none\"><path d=\"M480 240C480 260.48 454.84 277.36 449.8 296.24C444.6 315.76 457.76 342.96 447.88 360.04C437.84 377.4 407.64 379.48 393.56 393.56C379.48 407.64 377.4 437.84 360.04 447.88C342.96 457.76 315.76 444.6 296.24 449.8C277.36 454.84 260.48 480 240 480C219.52 480 202.64 454.84 183.76 449.8C164.24 444.6 137.04 457.76 119.96 447.88C102.6 437.84 100.52 407.64 86.44 393.56C72.36 379.48 42.16 377.4 32.12 360.04C22.24 342.96 35.4 315.76 30.2 296.24C25.16 277.36 0 260.48 0 240C0 219.52 25.16 202.64 30.2 183.76C35.4 164.24 22.24 137.04 32.12 119.96C42.16 102.6 72.36 100.52 86.44 86.44C100.52 72.36 102.6 42.16 119.96 32.12C137.04 22.24 164.24 35.4 183.76 30.2C202.64 25.16 219.52 0 240 0C260.48 0 277.36 25.16 296.24 30.2C315.76 35.4 342.96 22.24 360.04 32.12C377.4 42.16 379.48 72.36 393.56 86.44C407.64 100.52 437.84 102.6 447.88 119.96C457.76 137.04 444.6 164.24 449.8 183.76C454.84 202.64 480 219.52 480 240Z\" fill=\"#2568EF\"><\/path><path d=\"M309.359 168.48L217.999 259.84L170.639 212.52C165.7 207.583 159.002 204.81 152.019 204.81C145.036 204.81 138.338 207.583 133.399 212.52C128.463 217.459 125.689 224.157 125.689 231.14C125.689 238.123 128.463 244.821 133.399 249.76L199.839 316.2C204.647 321.002 211.164 323.7 217.959 323.7C224.754 323.7 231.271 321.002 236.079 316.2L346.559 205.72C351.496 200.781 354.269 194.083 354.269 187.1C354.269 180.117 351.496 173.419 346.559 168.48C344.117 166.036 341.218 164.097 338.026 162.774C334.835 161.451 331.414 160.771 327.959 160.771C324.504 160.771 321.083 161.451 317.892 162.774C314.7 164.097 311.801 166.036 309.359 168.48Z\" fill=\"#FFFCEE\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Migraci\u00f3n a Shopify<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59ddaca elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"59ddaca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;animacion2&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"480\" height=\"480\" viewBox=\"0 0 480 480\" fill=\"none\"><path d=\"M480 240C480 260.48 454.84 277.36 449.8 296.24C444.6 315.76 457.76 342.96 447.88 360.04C437.84 377.4 407.64 379.48 393.56 393.56C379.48 407.64 377.4 437.84 360.04 447.88C342.96 457.76 315.76 444.6 296.24 449.8C277.36 454.84 260.48 480 240 480C219.52 480 202.64 454.84 183.76 449.8C164.24 444.6 137.04 457.76 119.96 447.88C102.6 437.84 100.52 407.64 86.44 393.56C72.36 379.48 42.16 377.4 32.12 360.04C22.24 342.96 35.4 315.76 30.2 296.24C25.16 277.36 0 260.48 0 240C0 219.52 25.16 202.64 30.2 183.76C35.4 164.24 22.24 137.04 32.12 119.96C42.16 102.6 72.36 100.52 86.44 86.44C100.52 72.36 102.6 42.16 119.96 32.12C137.04 22.24 164.24 35.4 183.76 30.2C202.64 25.16 219.52 0 240 0C260.48 0 277.36 25.16 296.24 30.2C315.76 35.4 342.96 22.24 360.04 32.12C377.4 42.16 379.48 72.36 393.56 86.44C407.64 100.52 437.84 102.6 447.88 119.96C457.76 137.04 444.6 164.24 449.8 183.76C454.84 202.64 480 219.52 480 240Z\" fill=\"#2568EF\"><\/path><path d=\"M309.359 168.48L217.999 259.84L170.639 212.52C165.7 207.583 159.002 204.81 152.019 204.81C145.036 204.81 138.338 207.583 133.399 212.52C128.463 217.459 125.689 224.157 125.689 231.14C125.689 238.123 128.463 244.821 133.399 249.76L199.839 316.2C204.647 321.002 211.164 323.7 217.959 323.7C224.754 323.7 231.271 321.002 236.079 316.2L346.559 205.72C351.496 200.781 354.269 194.083 354.269 187.1C354.269 180.117 351.496 173.419 346.559 168.48C344.117 166.036 341.218 164.097 338.026 162.774C334.835 161.451 331.414 160.771 327.959 160.771C324.504 160.771 321.083 161.451 317.892 162.774C314.7 164.097 311.801 166.036 309.359 168.48Z\" fill=\"#FFFCEE\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Identidad Visual Exclusiva  (UI)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-740311a elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"740311a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;animacion2&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"480\" height=\"480\" viewBox=\"0 0 480 480\" fill=\"none\"><path d=\"M480 240C480 260.48 454.84 277.36 449.8 296.24C444.6 315.76 457.76 342.96 447.88 360.04C437.84 377.4 407.64 379.48 393.56 393.56C379.48 407.64 377.4 437.84 360.04 447.88C342.96 457.76 315.76 444.6 296.24 449.8C277.36 454.84 260.48 480 240 480C219.52 480 202.64 454.84 183.76 449.8C164.24 444.6 137.04 457.76 119.96 447.88C102.6 437.84 100.52 407.64 86.44 393.56C72.36 379.48 42.16 377.4 32.12 360.04C22.24 342.96 35.4 315.76 30.2 296.24C25.16 277.36 0 260.48 0 240C0 219.52 25.16 202.64 30.2 183.76C35.4 164.24 22.24 137.04 32.12 119.96C42.16 102.6 72.36 100.52 86.44 86.44C100.52 72.36 102.6 42.16 119.96 32.12C137.04 22.24 164.24 35.4 183.76 30.2C202.64 25.16 219.52 0 240 0C260.48 0 277.36 25.16 296.24 30.2C315.76 35.4 342.96 22.24 360.04 32.12C377.4 42.16 379.48 72.36 393.56 86.44C407.64 100.52 437.84 102.6 447.88 119.96C457.76 137.04 444.6 164.24 449.8 183.76C454.84 202.64 480 219.52 480 240Z\" fill=\"#2568EF\"><\/path><path d=\"M309.359 168.48L217.999 259.84L170.639 212.52C165.7 207.583 159.002 204.81 152.019 204.81C145.036 204.81 138.338 207.583 133.399 212.52C128.463 217.459 125.689 224.157 125.689 231.14C125.689 238.123 128.463 244.821 133.399 249.76L199.839 316.2C204.647 321.002 211.164 323.7 217.959 323.7C224.754 323.7 231.271 321.002 236.079 316.2L346.559 205.72C351.496 200.781 354.269 194.083 354.269 187.1C354.269 180.117 351.496 173.419 346.559 168.48C344.117 166.036 341.218 164.097 338.026 162.774C334.835 161.451 331.414 160.771 327.959 160.771C324.504 160.771 321.083 161.451 317.892 162.774C314.7 164.097 311.801 166.036 309.359 168.48Z\" fill=\"#FFFCEE\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Experiencia de Usuario (UX)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a5f845 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"2a5f845\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;animacion2&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"480\" height=\"480\" viewBox=\"0 0 480 480\" fill=\"none\"><path d=\"M480 240C480 260.48 454.84 277.36 449.8 296.24C444.6 315.76 457.76 342.96 447.88 360.04C437.84 377.4 407.64 379.48 393.56 393.56C379.48 407.64 377.4 437.84 360.04 447.88C342.96 457.76 315.76 444.6 296.24 449.8C277.36 454.84 260.48 480 240 480C219.52 480 202.64 454.84 183.76 449.8C164.24 444.6 137.04 457.76 119.96 447.88C102.6 437.84 100.52 407.64 86.44 393.56C72.36 379.48 42.16 377.4 32.12 360.04C22.24 342.96 35.4 315.76 30.2 296.24C25.16 277.36 0 260.48 0 240C0 219.52 25.16 202.64 30.2 183.76C35.4 164.24 22.24 137.04 32.12 119.96C42.16 102.6 72.36 100.52 86.44 86.44C100.52 72.36 102.6 42.16 119.96 32.12C137.04 22.24 164.24 35.4 183.76 30.2C202.64 25.16 219.52 0 240 0C260.48 0 277.36 25.16 296.24 30.2C315.76 35.4 342.96 22.24 360.04 32.12C377.4 42.16 379.48 72.36 393.56 86.44C407.64 100.52 437.84 102.6 447.88 119.96C457.76 137.04 444.6 164.24 449.8 183.76C454.84 202.64 480 219.52 480 240Z\" fill=\"#2568EF\"><\/path><path d=\"M309.359 168.48L217.999 259.84L170.639 212.52C165.7 207.583 159.002 204.81 152.019 204.81C145.036 204.81 138.338 207.583 133.399 212.52C128.463 217.459 125.689 224.157 125.689 231.14C125.689 238.123 128.463 244.821 133.399 249.76L199.839 316.2C204.647 321.002 211.164 323.7 217.959 323.7C224.754 323.7 231.271 321.002 236.079 316.2L346.559 205.72C351.496 200.781 354.269 194.083 354.269 187.1C354.269 180.117 351.496 173.419 346.559 168.48C344.117 166.036 341.218 164.097 338.026 162.774C334.835 161.451 331.414 160.771 327.959 160.771C324.504 160.771 321.083 161.451 317.892 162.774C314.7 164.097 311.801 166.036 309.359 168.48Z\" fill=\"#FFFCEE\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Optimizaci\u00f3n de Rendimiento<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01462f4 e-con-full e-flex e-con e-parent\" data-id=\"01462f4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d57636d e-con-full e-flex e-con e-child\" data-id=\"d57636d\" data-element_type=\"container\" data-e-type=\"container\" id=\"imgs\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3ce2dec e-con-full e-flex e-con e-child\" data-id=\"3ce2dec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c569e8a e-con-full e-flex e-con e-child\" data-id=\"c569e8a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31c5f6e e-con-full e-flex e-con e-child\" data-id=\"31c5f6e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5273416 e-con-full e-flex e-con e-child\" data-id=\"5273416\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1dc6fbf e-con-full e-flex e-con e-child\" data-id=\"1dc6fbf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd0a7bf elementor-widget__width-inherit elementor-widget elementor-widget-html\" data-id=\"dd0a7bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\r\ndocument.addEventListener(\"DOMContentLoaded\", () => {\r\n  const el = document.querySelector(\"#imgs\");\r\n  const parent = document.querySelector(\".elementor-element-01462f4\");\r\n  if (!el || !parent) return;\r\n\r\n  const observer = new 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https:\/\/awp.agency\/wp-content\/uploads\/2026\/01\/Foto-4-768x512.webp 768w, https:\/\/awp.agency\/wp-content\/uploads\/2026\/01\/Foto-4-1536x1024.webp 1536w, https:\/\/awp.agency\/wp-content\/uploads\/2026\/01\/Foto-4-18x12.webp 18w\" sizes=\"(max-width: 1821px) 100vw, 1821px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-caa0ee4 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"caa0ee4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c4e44a1 e-con-full e-flex e-con e-child\" data-id=\"c4e44a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-738ba24 e-flex e-con-boxed e-con e-parent\" data-id=\"738ba24\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6661f63 e-con-full e-flex e-con e-child\" data-id=\"6661f63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b80a062 e-con-full e-flex e-con e-child\" data-id=\"b80a062\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-737dd15 e-con-full e-flex e-con e-child\" data-id=\"737dd15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-038a779 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"038a779\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;animacion2&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"579\" data-end=\"594\">La soluci\u00f3n<\/p><p><!-- notionvc: 7c6f525d-6f1c-4d81-af50-03ed38a9d989 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f3b76 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"c2f3b76\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;animacion2&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"798\" data-end=\"1053\">Alineamos la experiencia digital con el est\u00e1ndar de Miele. Migramos a Shopify para tener una base s\u00f3lida y escalable, y redise\u00f1amos la interfaz de punta a punta: sistema visual, layout y jerarqu\u00eda de contenido, adem\u00e1s de los flujos de navegaci\u00f3n y compra.<\/p><p data-start=\"1121\" data-end=\"1316\">La prioridad fue <strong data-start=\"1138\" data-end=\"1175\">recuperar coherencia con la marca<\/strong> desde lo visual y lo funcional: informaci\u00f3n clara, decisiones m\u00e1s simples y un camino de compra m\u00e1s corto. Todo lo dem\u00e1s fue sacar fricci\u00f3n.<\/p><p><!-- notionvc: 7c6f525d-6f1c-4d81-af50-03ed38a9d989 --><\/p><p><!-- notionvc: 7c6f525d-6f1c-4d81-af50-03ed38a9d989 --><\/p><p><!-- notionvc: 7c6f525d-6f1c-4d81-af50-03ed38a9d989 --><\/p><p><!-- notionvc: 7c6f525d-6f1c-4d81-af50-03ed38a9d989 --><\/p><p><!-- notionvc: 7c6f525d-6f1c-4d81-af50-03ed38a9d989 --><\/p><p><!-- notionvc: 7c6f525d-6f1c-4d81-af50-03ed38a9d989 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2b8246 e-con-full e-flex e-con e-child\" data-id=\"f2b8246\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-422f64e e-con-full e-flex e-con e-child\" data-id=\"422f64e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de04993 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"de04993\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;animacion2&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"579\" data-end=\"594\">El resultado<\/p><p><!-- notionvc: 7c6f525d-6f1c-4d81-af50-03ed38a9d989 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8e80a0 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f8e80a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;animacion2&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2139\" data-end=\"2582\"><strong data-start=\"2139\" data-end=\"2254\">El resultado fue pasar de una web que generaba dudas a una presencia digital que sostiene el est\u00e1ndar de Miele.<\/strong> Eliminamos las fallas que cortaban el contacto y ordenamos el cat\u00e1logo y la navegaci\u00f3n para que la experiencia sea clara, precisa y confiable. Con Shopify como base escalable, el sitio hoy cumple su rol comercial sin fricci\u00f3n: presentar el cat\u00e1logo con coherencia de marca y capturar consultas sin \u201cfugas\u201d por errores t\u00e9cnicos.<\/p><p data-start=\"798\" data-end=\"1053\"><!-- notionvc: 69aef6d5-0f3b-40c1-997c-26d1440ef5ba --><\/p><p><!-- notionvc: 7c6f525d-6f1c-4d81-af50-03ed38a9d989 --><\/p><p><!-- notionvc: 7c6f525d-6f1c-4d81-af50-03ed38a9d989 --><\/p><p><!-- notionvc: 7c6f525d-6f1c-4d81-af50-03ed38a9d989 --><\/p><p><!-- notionvc: 7c6f525d-6f1c-4d81-af50-03ed38a9d989 --><\/p><p><!-- notionvc: 7c6f525d-6f1c-4d81-af50-03ed38a9d989 --><\/p><p><!-- notionvc: 7c6f525d-6f1c-4d81-af50-03ed38a9d989 --><\/p><p><!-- notionvc: 7c6f525d-6f1c-4d81-af50-03ed38a9d989 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a6bef6 e-con-full e-flex e-con e-child\" data-id=\"0a6bef6\" data-element_type=\"container\" data-e-type=\"container\" 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Introducci\u00f3n Cuando un cliente llega a una marca como Miele, ya viene predispuesto a pagar por calidad. El problema aparece cuando la experiencia digital rompe esa expectativa. Cuando la inversi\u00f3n es alta, cada detalle tiene [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5639,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5637","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/awp.agency\/en\/wp-json\/wp\/v2\/pages\/5637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/awp.agency\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/awp.agency\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/awp.agency\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/awp.agency\/en\/wp-json\/wp\/v2\/comments?post=5637"}],"version-history":[{"count":4,"href":"https:\/\/awp.agency\/en\/wp-json\/wp\/v2\/pages\/5637\/revisions"}],"predecessor-version":[{"id":5643,"href":"https:\/\/awp.agency\/en\/wp-json\/wp\/v2\/pages\/5637\/revisions\/5643"}],"up":[{"embeddable":true,"href":"https:\/\/awp.agency\/en\/wp-json\/wp\/v2\/pages\/5639"}],"wp:attachment":[{"href":"https:\/\/awp.agency\/en\/wp-json\/wp\/v2\/media?parent=5637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}